Our Quality Promise

We strive to make our quality second to none. We go further than typical pet food quality assurance practices to make sure that all our nutrition that you feed is healthy and safe for your pets. Independent expert inspections ensure that we maintain the highest quality procedures using tests consistent with what is done with human foods. This level of testing allows you to feed your pets with peace of mind.

For all of us at IAMS, dogs and cats come first. Caring for the well-being of your dog and cat is at the heart of all we do so that you can feel safe and confident in feeding IAMS products to your pets.

Here is our promise to you:

We insist on highest quality ingredients, with animal based protein at the heart of our philosophy.

All the animal protein comes from animals that are passed fit for human consumption.

The philosophy of IAMS is to use animal based proteins from sources such as chicken, egg, lamb, and fish to feed dogs as carnivores. This means we do not use vegetable or cereal based proteins as a primary protein source. One example of our commitment is that all the animal protein comes from animals that are passed fit for human consumption.

We can trace our ingredients back to their origin.

We now systematically trace our ingredients back to their origin and our main ingredients - protein, cereal and fat, come from Europe, New Zealand and the United States

At IAMS we understand that our consumers want to know the source of our ingredients. So we now trace ingredients back to their origin. By working closely with our suppliers, and through our strict requirements, we know for example where our animal based proteins come from, and where our healthy fibre is grown and harvested. Our main ingredients - protein, cereal and fat, come from Europe, New Zealand and the United States.

We run rigorous testing at every step of production.

Before you even open a bag of IAMS there have been over 120 quality tests run on the food inside.

It starts with testing at the suppliers prior to shipment and continues when we inspect every single delivery of ingredients at our plant. If it does not meet our standards then the delivery is turned away and rejected. Then all of the manufacturing process is closely monitored during food production and finally when the food is packed and sealed in the bag. Every consignment of food produced is tested to make sure it is meeting our required standards. And, we even retain samples from each consignment just in case we need to re-test them at any time in the future.

But it doesn�t stop here, a final inspection of the bags when they are loaded and shipped also takes place. Over 120 quality assurance tests are run on Eukanuba and every single one is to make sure that when you open the bag and fill your dog's and cat's bowl you can have confidence that you are feeding the best quality product.

Our suppliers are carefully chosen

Many of our suppliers are long-term partners who have worked with us for years, but we still check every delivery from every supplier and require transparent certification on all ingredients.

Not everyone can supply IAMS ingredients. We have rigorous quality assurance assessments that each and every ingredient supplier has to meet. All ingredients must pass tests before they are permitted to enter the building, and the supplier must also provide a certificate to show that the ingredient meets our standards. If it fails any of these steps, then it is rejected.

We voluntarily have Inspections by Independent Experts.

Independent experts audit our quality and we have received the highest rating every year for the past 3 years, a track record many human food producers would be proud to have.

The American Institute of Baking (AIB) International, a well-respected and leading independent certification authority that conducts safety and sanitation inspections of human food plants also conducts independent inspections of our pet food plants each year. The AIB principally checks and audits human food manufacturing facilities. We volunteered to undergo this rigorous inspection nearly 20 years ago because we wanted independent validation that our quality standards were well integrated throughout our manufacturing process. During the last three annual AIB inspections we have consistently received their highest rating of �Superior�, a rating that many human food producers would be proud to have.

Quality is the cornerstone of IAMS.

At IAMS we�ve taken quality assurance as the cornerstone of all we do and we take it very seriously. Every single test and standard we ask for, from before the ingredients even arrive at our plant, until you empty the bag into your pet�s bowl, is to ensure we do what we can to give you the confidence and peace of mind that you are feeding only the very best of products. After all, we own pets too.

Statement on behalf of P&G Petcare Europe and refers to products sold in Europe and Africa.

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