Our Quality PromiseWe insist on highest quality ingredients, with animal based protein at the heart of our philosophy.All the animal protein comes from animals that are passed fit for human consumption. The philosophy of IAMS is to use animal based proteins from sources such as chicken, egg, lamb, and fish to feed dogs as carnivores. This means we do not use vegetable or cereal based proteins as a primary protein source. One example of our commitment is that all the animal protein comes from animals that are passed fit for human consumption. We can trace our ingredients back to their origin.We now systematically trace our ingredients back to their origin and our main ingredients - protein, cereal and fat, come from Europe, New Zealand and the United States At IAMS we understand that our consumers want to know the source of our ingredients. So we now trace ingredients back to their origin. By working closely with our suppliers, and through our strict requirements, we know for example where our animal based proteins come from, and where our healthy fibre is grown and harvested. Our main ingredients - protein, cereal and fat, come from Europe, New Zealand and the United States. Statement on behalf of P&G Petcare Europe and refers to products sold in Europe and Africa. |